About the Artist
Zura Urgaliyeva is an internationally celebrated permanent makeup artist whose work has shaped the contemporary aesthetic of brow architecture, lip blush and luxury eyeliner.
Trained across Europe, the Middle East and Asia, Zura built a signature approach that fuses medical precision with editorial sensibility. As a World PMU Champion, International Judge and invited speaker at the industry's leading congresses, she now dedicates a chapter of her career to training the next generation of master artists through her private academy.
Signature Services
Every treatment is preceded by a private consultation and a hand-drawn design. Each service is performed personally by Zura using medical-grade pigments, single-use cartridges and refined European technique.
A pixel-perfect, airbrushed finish that mimics natural powder makeup. Tailored density from soft and sheer to full and sculpted.
Ultra-fine, hand-drawn strokes that replicate the direction and growth of natural brow hair. Ideal for fuller, corrective results.
A sheer, smudge-proof wash of pigment that enhances the natural lip shape, evens tone and creates a softly defined, youthful blush.
A whisper-fine line between the lashes or a soft, smoky wing. Designed to open the eye and replace daily makeup without losing softness.
Refresh and refine pigment performed by another artist. Color correction, reshaping and renewed saturation for long-lasting results.
The Academy
Small, private, intentionally limited cohorts. Each program blends hands-on live model work with theory, color science and the business of running a luxury PMU studio.
A rigorous entry into the world of permanent makeup. Designed for licensed beauty professionals ready to start a serious career, not a hobby. Brows, lips and eyeliner fundamentals with live model practice.
An advanced private program for working PMU artists ready to refine their signature.
